Conor McGregor Whisky: A Taste of the Notorious

When Conor McGregor stepped off the octagon and into the world of spirits, he did not simply add another name to the list of celebrity‑owned products. He brought a bold, Irish‑inspired spirit that carries the same daring flair that has defined his fighting career. Proper No. 12 is more than a drink; it is a statement, a celebration of McGregor’s heritage and a nod to the craft of Irish distilling.

The Birth of Proper No. 12

Proper No. 12 was launched in 2015 by McGregor in partnership with the Irish company Proper Distillery. The idea was simple: create a premium, smooth whiskey that would appeal to both seasoned connoisseurs and fans of the “Notorious” himself. The brand’s name, “Proper”, reflects the authenticity and quality the fighter promised to deliver. The “12” denotes the 12‑year maturation period, a hallmark of Irish whiskey that balances complexity with accessibility.

Production and Distillation

Each bottle of Proper No. 12 is crafted from a blend of barley, wheat, and malt, then distilled in a combination of pot and column stills. The process is designed to preserve the spirit’s natural character while ensuring a smooth finish. After distillation, the whiskey is aged in new oak casks for twelve years, a duration that allows the wood’s subtle influence to mingle with the spirit’s inherent flavors.

  1. Selection of Grains: A carefully chosen blend of barley, wheat, and malt.
  2. Distillation: A hybrid method using both pot and column stills.
  3. Aging: Twelve years in new oak casks.
  4. Blending: Master blenders combine various aged batches for consistency.

Flavor Profile

Proper No. 12 is often described as a “smooth, approachable” whiskey with a slightly sweet, fruity undertone. On the palate, you’ll notice notes of vanilla, honey, and a subtle peppery spice that hint at its Irish roots. The finish is warm and lingering, with a gentle oak presence that complements the whiskey’s overall profile.