How To Make Gamepass In Roblox New: A Step‑by‑Step Guide

Roblox developers constantly look for ways to monetize their creations while keeping players engaged. One of the most popular tools for this purpose is the Game Pass. In this tutorial I show you how to create a brand‑new Game Pass in Roblox, from setting up the asset to publishing it for your community.

What Is a Game Pass?

A Game Pass is a purchasable item that grants players special abilities, exclusive items, or access to premium areas within a game. Unlike developer products, Game Passes are permanent—once a player buys one, the benefit remains forever unless you remove the pass.

Prerequisites Before You Begin

Before you dive into the creation process, make sure you have the following:

Step 1: Open Your Game in Roblox Studio

Launch Roblox Studio and open the place where you want to add the Game Pass. If you’re starting a new project, create a base game first. In this video I show you how to navigate the interface, but the same steps apply when you follow the written guide.

Step 2: Create the Game Pass Asset

  1. Go to the Develop page on the Roblox website (developer.roblox.com).
  2. Select Game Passes from the left‑hand menu.
  3. Click the Create New Game Pass button.
  4. Upload an image (512 × 512 px is recommended) that represents your pass. Choose a clear, eye‑catching thumbnail.
  5. Enter a descriptive name and a concise description. Include keywords like “premium,” “exclusive,” or “early access” to improve discoverability.
  6. Set the price in Robux. Remember that Roblox takes a 30% cut, so price your pass accordingly.
  7. Press Save. The system will generate a unique Game Pass ID—copy this number, as you’ll need it later.

Step 3: Link the Game Pass to Your Game

Now that the asset exists, you must associate it with the specific game you’re editing.

  1. Return to Roblox Studio and open the Explorer panel.
  2. Right‑click ReplicatedStorage (or any service you prefer) and select Insert Object → Folder. Name the folder GamePasses.
  3. Inside this folder, insert a StringValue**